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Switzerland’s largest media retailer Ex Libris launched an impressive mobile shopping app this week. It lets you search through their whole catalog containing millions of products using good old text search. On top of that it offers two additional ways … Continue reading




Spotify, the online music streaming service, run a promotion for the band Monarchy, that allows users to hear an exclusive track via an their iPhone app which is powered by kooaba’s image recognition service. Users will be able to take … Continue reading


June 07, 2010 at 05:26 PM by Marc | 0 Comments

Taking Mobile Augmented Reality to new Levels



metaio‘s exciting new augmented reality browser junaio has extended its capabilities beyond the usual location based internet services. Not only may the user obtain information on nearby POIs such as shops, restaurants or train stations, but the camera’s eye is … Continue reading


May 11, 2010 at 08:04 AM by Marc | 0 Comments

Only a print ad can do this



The latest advertisement campaign “DAS KANN NUR EIN INSERAT” (“Only an ad can do this”) of Schweizer Presse, coordinator of the Swiss news organizations, is one of the biggest and probably most innovative print campaigns in Switzerland in 2010. Launched … Continue reading


April 13, 2010 at 11:13 AM by Marc | 1 Comment

Warner Bros. uses Smart Ad



One week ago, film producer Warner Bros. launched their remake of the fantasy film “Clash of the Titans”. One of the media types they haven chosen to promote the movie are print ads. And we are happy to say that … Continue reading


April 07, 2010 at 11:06 PM by Marc | 0 Comments

Share, explore and remember articles in 20 Minuten



We are proud to announce our latest content partnership with 20 Minuten, Switzerland’s largest free daily newspaper with a readership of 1.3 million people. Starting today, readers of 20 Minuten are able to share, explore and remember any page in … Continue reading


April 07, 2010 at 09:31 AM by Marc | 0 Comments

Get extras from print with Paperboy



When you hear the word “Paperboy”, you might think of the popular video game released back in the Eighties. As a player, you had to take the role of a paperboy delivering newspapers along a suburban street. Today, more than … Continue reading


March 01, 2010 at 09:53 AM by Marc | 0 Comments

STUmag becomes interactive



We’re proud to announce our latest partnership with Jaywalker. They are the company behind the successful added value marketing concept STUcard for banks. Clients with a student bank account are eligibled to get a STUcard – think of it as … Continue reading


February 11, 2010 at 10:11 AM by Marc | 2 Comments

kooaba at Mobile World Congress 2010



Next Monday one of the most important mobile industry events starts in Barcelona: The Mobile World Congress. We’re especially looking forward to demonstrating our Interactive Print solution to MWC attendees as part of the Mobile Augmented Reality Showcase. It will … Continue reading


January 26, 2010 at 10:10 AM by Marc | 0 Comments

Interactive Mentos Kiss campaign



Perfetti Van Melle are currently running an exciting campaign called “For Diamond Whiteness” to promote their new product Mentos Kiss. They choose printed flyers as one of their lead communications medium. To create an interaction with their brand they partnered … Continue reading


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    • Cathy: this sounds great -can’t wait to use it.
    • woffi: That’s a nice idea – also useful for facebook profile-banners. Plus I learned something new about...
    • Tom: @xino – yeah, but it takes a lot more time though… And it’s nice to have a preview… With...
    • xino: there’s no need of the template. G+ has its own photo editing. you simply upload 5 pictures and edit each...
    • Bryan: Metro in the UK would be good!