August 06, 2010 at 03:37 PM by Marc | 0 Comments

Spotify image recognition campaign offers hidden track



Spotify, the online music streaming service, run a promotion for the band Monarchy, that allows users to hear an exclusive track via an their iPhone app which is powered by kooaba’s image recognition service.

Users will be able to take a picture of a special image on the homepage and use the app to unlock an exclusive Tim Goldsworthy remix of the single, “Love get out of my way,” in the Monarchy app’s “Vault” section.

Have a look at the video below to see how it works:

The Monarchy app can be downloaded for free on the App Store.


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