Techcrunch broke the news already yesterday: we closed a CHF 3 million investment round. The round was completed with both new and existing investors. Thus, at this point we want to thank the new investors for the opportunity, and the existing investors for their continued support and trust.

With the new proceeds, we will mainly staff up our marketing and sales team here in Europe and we are planning the US market entry in the coming months. Moreover, we want to expand our partner network, which already includes companies such as Evernote, Wikitude, Layar, Metaio, etc. For this, we are actively looking for new sales and business development staff in Europe and the US.

Obviously we want to stay competitive on the product side, too. This means improving the user experience and scalability of our existing products. (Note: we are looking for new Rails developers), but also remaining a key enabler of the next generation of vision-based Augmented reality, or innovating new product prototypes such as Shooting Star with our academic partners ETH Zurich, KU Leuven and RWTH Aachen.

In particular this round confirms what we experienced the last few months: externally the visual recognition and augmented reality markets clearly are gaining traction now, and internally our products based on the Smart Visuals recognition platform have reached a level, where we can start expanding on the sales and marketing side. This would not have been possible without the support and dedication of our team members, so ultimately they were the key to raising this round. Thank you guys!

Obviously, this is not the end, but the beginning! We are looking forward to putting the money to work, stay tuned!

Herbert and Till